Wait, I thought Apple was supposed to protect us from those evil purveyors of targeted advertising??

Wait, I thought Apple was supposed to protect us from those evil purveyors of targeted advertising??

Apple Patent: July 16 2015- Method and system for targeted advertising of goods and services to users of mobile terminals

Abstract

Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users’ profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

via United States Patent Application: 0150199725.

Advertisements