Coming Soon: More Text Spam From Mobile Apps

I tried to read the ruling last week but couldn’t cut through it.  I read some articles about how it would handcuff app marketing but this article (paywall) says it will enable more:

Developers eager to drive down the cost of acquiring new customers are now in the clear to rely more on texts, one of the last, relatively spam-free digital communication channels.

via Coming Soon: More Text Spam — The Information.