Same old apps vs open web debate but what’s interesting here is that things like Facebook Instance Articles are really tech heavy and cumbersome to use:
You might think I’m being hyperbolic, but Facebook launched five Instant Articles with great fanfare on May 13th, published another on June 9th, and just one more last Monday. That’s seven articles in two months. The Verge publishes something like 40 a day. It’s harder than it looks, and in the end all those engineering hours are being spent trying to display text and video on a screen, just like the web has done for years. The entire point of the web was to democratize and simplify publishing using standards that anyone could build on, and it has been a raging, massively disruptive success for decades now.