After seeing conflicting headlines about who is winning the recent battles, I’m convinced that nobody really knows at this point:
What’s going on here? While it’s not easy to sum up the motivations of hundreds of creators, several major factors seem to be holding back YouTube stars from fully embracing Facebook. First and most obvious is that Facebook lacks an established ad revenue model for content producers. Plus, Facebook’s news feed as it stands now may prove to be a poor fit for some of the more popular YouTube genres. And YouTube’s Web video-centric nature and community make it particularly well suited for Web video stars to build fan bases.