Yahoo wants to return to its roots as a search engine

If you’re a long time search exec, every problem looks like a crawlable webpage:

A former Google executive, Mayer is keenly focused on mobile search. “I actually think that desktop search is a reasonably well-understood problem,” she said. “It has good solutions available in market, and it comes with a lot of user expectations. There is not a lot of room left for innovation in our estimation. We think that all of the interesting innovation is going happen on the mobile search side.”

However, Gartner analyst Mike McGuire tells Quartz he thinks Yahoo’s renewed focus on search is “a bit quixotic,” questioning its ability to execute and capture market share.

via Yahoo wants to return to its roots as a search engine – Quartz.

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