Pandora ad product:
Sponsored Listening prompts people to watch a short video or click on a rich media ad to unlock one hour of ad-free listening. Per Pandora, those pilot ads boosted purchase intent by 30 percent and brand awareness by 12 percent.
Each video ad is at least 15 seconds long and can run up to two-and-a-half minutes long. Jonathan Eccles, Pandora’s product lead, said people are interacting “tremendously” with content for more than the 15-second requirement.