The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google

Ad blocking on iOS 9 will improve web browsability on mobile but the reality is that mobile engagement is app driven. Will increased browsability change that mix?

TL:DR: when Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.

via The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google | The Overspill: when there’s more that I want to say.

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