ICYMI: Study of Ad-Blocking Software Suggests Wide Use

Ad-blocking will lead to almost $22 billion of lost advertising revenue this year, according to the report, put together by Adobe and PageFair, a Dublin-based start-up that helps companies and advertisers recoup some of this lost revenue. That represents a 41 percent rise compared to the previous 12 months, and the levels of ad-blocking activity now top more than a third of all Internet users in some countries, particularly in Europe, the report said.

via Study of Ad-Blocking Software Suggests Wide Use – The New York Times.

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