Opinion: Forget open, ad tech’s future is closed

Google has disabled something that represented 5 percent of its total YouTube sales — is that really worth all the fuss?

…Google has no obligation to make life easy for them. Indeed, Google is not alone. Facebook locked everything up; Amazon would rather shut sales down that let you get hold of its data; AOL, Yahoo and others hold all their best inventory back so you can only buy it through their platforms.

…Welcome to the future. These companies have invested billions into their product, and they have no obligation to make other competitive businesses rich on the back of their investments. It is called competitive advantage.

via Opinion: Forget open, ad tech’s future is closed – Digiday.

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