Mobile Readers Abound; the Ads, Not So Much

Nothing new here- we saw this coming from a mile away.  As I’ve always said though, if you’re not having this problem, that’s when you know you’re really screwed.  If you’re a pub that isn’t growing a mobile property, you’re stuck on a shrinking desktop island.

The mobile gap issue is most pressing for “traditional” media companies like newspapers, which need to boost digital revenue fast enough to offset steep declines in their print advertising businesses.

via Mobile Readers Abound; the Ads, Not So Much – CMO Today – WSJ.

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