Desktop Ad Spending Peaked In 2013

Desktop advertising spending is in decline amid surging growth in mobile advertising, according to research firm eMarketer, a trend that will put more pressure on publishers struggling to draw revenue from their ever-increasing audiences on smartphones and tablets.The U.S. mobile ad market is poised to blow by desktop spending for the first time this year, according to a new eMarketer report. Advertisers will spend $30.45 billion on mobile ads in 2015, a 59% increase from 2014.

Source: Desktop Ad Spending Peaked In 2013 – CMO Today – WSJ