Nothing to see here: Widely Cited Ad Blocking Study Finding $21.8 Billion Loss Is Incorrect – BuzzFeed News

If you didn’t take the original story as a wild projection, shame on you.

“By failing to take into account reactions in supply and demand in the advertising market, it’s likely that the $21.8 billion dollar estimate is a gross inflation of the effects of ad blocking software,” Joshua Gans, Professor of Strategic Management at University of Toronto’s Rotman School of Management, told BuzzFeed News in an interview.

Source: Widely Cited Ad Blocking Study Finding $21.8 Billion Loss Is Incorrect – BuzzFeed News

Advertisements