Ad blockers are getting ballsy:
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the impact of ad tech on their mobile-phone bills.”Mobile ads consume 50% of the data mobile subscribers pay for,” the ad says. “Advertisers make billions in mobile advertising. Consumers should not have to subsidize their business.”
Monday’s ad, bought by the Israeli ad-blocking company Shine, asks carriers and the mobile trade group GSMA to support “zero rating,” the practice of not charging customers for certain data, in the case of advertising. That would mean charging someone else for the data consumed by tracking consumers, targeting ads and loading them.