YouTube to provide viewer data to advertisers – FT.com

When balance of power further shifts to advertisers and their agencies:

YouTube is preparing to allow companies to independently verify what proportion of the adverts they place on the video platform can be seen by viewers.The move is a response to complaints by advertisers such as Unilever and Kellogg’s, which have become increasingly concerned that they are wasting money on ads that are not visible.

Source: YouTube to provide viewer data to advertisers – FT.com

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