Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months 

They’re saying because brands dollars are coming in:

On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users. They’ve already driven the cost of new users up to nearly $3 each, and that’s just the beginning. Engaged, signed-up users can cost $40-200. But now, on the other side, big brands are joining the mobile advertising banquet in droves, seeking new ways to connect to millions of customers.

Source: Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months | VentureBeat | Mobile | by John Koetsier

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