Facebook making play for TV dollars with new ad products

The dream: selling digital media the way TV has been sold (and for TV size dollars):

The giant social network is targeting marketers who use video ads with a new product for buying online video ads that is similar to the way TV commercials are bought. The lure that Facebook is using: It’s a better way to reach millennials who spend far more time on their phones than watching TV.

Source: Facebook making play for TV dollars with new ad products

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