Google Targets Intent With Email, YouTube And Search Matching And Universal App Campaigns | TechCrunch

Email FTW:

Google’s Customer Match — which will be getting rolled out in the next few weeks — will let advertisers build campaigns based around email address lists that they upload and match against Google’s own database of signed-in users across some of its biggest properties — including Gmail, YouTube and Search.

Source: Google Targets Intent With Email, YouTube And Search Matching And Universal App Campaigns | TechCrunch

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