Vizio uses technology integrated into its televisions to determine what a user is watching, regardless of the source. In other words, Vizio knows what you’re watching even if it’s a DVD being played on a gaming console or show being watched via cable TV.
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One revelation that came with the filing of Vizio’s S-1 was its Automatic Content Recognition (ACR) technology, which automatically recognizes viewing patterns and habits of consumers. In the filing, company management disclosed that they intend to monetize this data by selling it to advertisers and media content providers through their Inscape data services program. This could further profits, but also cause backlash from consumers who are becoming increasingly apprehensive about the kinds of data that tech companies collect.