Why Jet.com spending $100M in ads in next 12 months

Lore said in a previous conversation with Digiday that in the next 12 months, Jet.com’s plan is to devote $100 million (nearly half of what the company has raised in funding) to advertising, with a “big focus on TV, outdoor advertising, direct mail and online display.” Recently, Jet.com did a homepage takeover with Yahoo and a series of quickly churned-out videos that celebrated even the smallest of Jet.com savings and purchases as they happened. Lore said that in the next three months, more of the company’s ad spend will go to mobile but didn’t specify how much the percentage would increase.

Source: Why Jet.com spends most of its ad money on traditional media