Google says it won’t make advertisers pay unless ads are 100% viewable 

Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward.

Source: Google says it won’t make advertisers pay unless ads are 100% viewable | 9to5Google

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