The Cost of Mobile Ads on 50 News Websites – The New York Times

NY Times researches the effect of ad blocking on 50 news websites.

 

We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers. Not all of the news websites were equal.

Source: The Cost of Mobile Ads on 50 News Websites – The New York Times

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