PebblePost and Programmatic Direct Mail

Nice little history and background on Lew and the founding of PebblePost:

Our platform encompasses the world’s first:Ad server for direct mailWorkflow management system for end-to-end digital-to-direct mail campaign management, production and mailingReal-time analytics on response path and conversion activityContinuous, daily optimization of dynamically rendered direct mail.

Source: Start Up! The Musical — Transactional Media: PebblePost™ and Programmatic…