Getting LEAN with Digital Ad UX  


Today, the IAB Tech Lab is launching the L.E.A.N. Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world, and hundreds of member companies, L.E.A.N. stands for Light, Encrypted, Ad choice supported, Non-invasive ads.  These are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain.

Source: Getting LEAN with Digital Ad UX | IAB