The thinking (and dollars) behind The New York Times’ new digital strategy » Nieman Journalism Lab

So how likely is the Times to meet that $800 million 2020 goal? I think we can give it pretty good odds. In fact, Mark Thompson might be being a little conservative with that the number. That would be smart: A goal to double is simple to grasp and meaningful to the marketplace. And as any experienced CEO knows, it’s much better to underpromise and overdeliver than the alternative.

Source: Newsonomics: The thinking (and dollars) behind The New York Times’ new digital strategy » Nieman Journalism Lab

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