Yahoo Signs Up More Than 30 Advertisers For Sunday’s Live Stream Of Bills-Jaguars

Sources said rates fell from initial asking prices of around $200,000 to around $50,000 per 30 seconds. After initially not providing viewer guarantees, Yahoo is believed to be guaranteeing some advertisers a minimum of 3.5 million U.S streams. Advertisers had an ability to choose either a global or U.S.-only audience for its inventory.

Source: Yahoo Signs Up More Than 30 Advertisers For Sunday’s Live Stream Of Bills-Jaguars – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

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