DraftKings King of Instagram promotion contest for Cabo party

From August 1st through mid-September, DraftKings spent $81 million on 22,000 ad spots, making it the biggest advertiser on television for a week in September, according to The Wall Street Journal. In one week alone, DraftKings spent $20 million on ads airing 5,800 times.

Source: DraftKings King of Instagram promotion contest for Cabo party – Business Insider

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