Facebook average revenue per user is up sharply – Business Insider

The company’s ad business now generates $9.86 for every user in the US. That’s a sharp jump from the $6.64 average revenue per US user that the ad business generated at this time one year ago.

The spike in US ARPU comes as Facebook has ramped up its video advertising business, with new auto-play video ads that command rich advertising rates. Facebook’s Instagram photo-sharing app has also started weaving ads into the service over the past year.

Source: Facebook average revenue per user is up sharply – Business Insider

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