Marissa Mayer’s Convoluted Yahoo Strategy | Re/code

The only solution that will work for Yahoo is an innovative, game changing product.  We can’t be surprised at the trail that’s going to be left behind when someone is off hunting for one:

…manifested itself more critically in a herky-jerky series of strategic moves that have swung Yahoo to and fro. It’s included an intense focus on media by making big bets on digital magazines to pricey video deals to a questionable race to compete with giants like Google in search.It has also been characterized by a lot of seemingly disjointed acquisitions that appear aimed more at bringing in talent to the company than any cogent direction.

Source: Marissa Mayer’s Convoluted Yahoo Strategy | Re/code

 

 

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