After a year, Google’s effort to get ad-avoidant site visitors to pay flounders  

Google’s challenge so far with attracting readers to Contributor is unsurprising, considering publishers’ ongoing challenge in getting readers to pay for content. While the declines in display advertising revenue have publishers itching for new ways of making money, getting it from readers has been a struggle. And not even Google has been able to crack it.

Source: After a year, Google’s effort to get ad-avoidant site visitors to pay flounders – Digiday

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