Pinterest Narrows Ad Focus to Match Users’ Interest 

Some ad buyers said Pinterest’s move follows the reality of how consumers are using the service, which counts more than 100 million monthly users who post everything from photos of winter boots they might buy to chic living-room curtains. Pinterest is ideal for marketers looking to sell such products online, these executives say.“People have specific kinds of things they search for on Pinterest — food, fashion, decorating ideas,” said Adam Kleinberg, chief executive at the ad agency Traction. “For brands that can deliver in those categories, it makes great sense.”

Source: Pinterest Narrows Ad Focus to Match Users’ Interest – WSJ