Fundraising in lieu of advertising:
The continued shift to user acquisition as the main method of promoting a title has had a dramatic impact on the iOS gaming ecosystem. Aside from mid-sized developers being squeezed out, with advertising revenues reaching non-existent levels, iOS enthusiast sites have been forced to make difficult decisions. Without financial support from developers buying advertising, some sites have closed. The few that remain have significantly downsized, drastically reduced their content output, shifted to writing about more general topics in hopes of attracting more search traffic, and/or changed focus to becoming an events companies. TouchArcade, being the largest site, is the farthest up the proverbial river, but the drought has reached us too and even our continued existence is in question.