With AddThis Buy, Oracle Has Pipeline to Audience Data

AddThis typically is considered a social sharing company, but under the hood it’s a data company with a footprint of more than 15 million sites worldwide, constantly harvesting updated behavioral data through its share buttons on websites. The company says it processes 280 billion interactions per month across sites employing 70 languages. The result is tons of raw data the company then filters through analytics processes such as audience segmentation tools.

Source: With AddThis Buy, Oracle Has Pipeline to Audience Data | Digital – AdAge

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