Why Ad Tech Should Worry About The Rise Of Marketing Tech 01/14/2016

over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve marketers and their enterprises — rather than ad industry ecosystem intermediaries, where most ad tech today is centered…

Think companies like Oracle, Palentir, IBM, Neustar and Adobe.

Source: Why Ad Tech Should Worry About The Rise Of Marketing Tech 01/14/2016

Advertisements