Fallout from exchanges cleaning up shady inventory: The problem with Adgorithms’ prospectus

AppNexus – which, together with fellow ad exchange Adap.TV related to the majority of Adgorithms’ 2014 revenues – had started screening out unverifiable media inventory. AppNexus’ chief executive, who followed several other ad exchanges when he launched the clean-up in November 2014, later acknowledged that more than half of the impressions flowing through his platform were failing the test. This has had the dual effect of suppressing Adgorithms’ revenues

Source: Investors Chronicle – The problem with Adgorithms’ prospectus

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