Verizon Wireless selling data cap exemptions to content providers  

Business model disruption by changing the party who pays for the data pipes:

“Content providers can sponsor specific consumer actions on a per-click basis, free of data charges for subscribers—including mobile video clips, audio streaming, and app downloads,” Verizon said today. Data used for advertisements can also be sponsored by the company delivering the ad.

Source: Verizon Wireless selling data cap exemptions to content providers | Ars Technica

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