Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline  

Today Twitter is unveiling a new video ad unit called First View. Advertisers opting for a First View position will essentially jump to the front of the queue in Twitter’s ad network, getting the top ad spot the first time a person opens Twitter, for a period of 24 hours.

Source: Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline | TechCrunch

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