Viacom to Sell Snapchat Ads in Multiyear Deal – WSJ

The shiny new object: a deal with Snapchat Inc., the popular vanishing messages app that already carries content for Viacom-owned networks Comedy Central and MTV. Viacom and Snapchat are taking their deal a step further with a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf.

Source: Viacom to Sell Snapchat Ads in Multiyear Deal – WSJ

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