Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In  

Why are we assuming that they haven’t tested and de-risked this?

“The big question becomes — will the increase in CPCs make up for the decrease in revenue from having fewer ads for searchers to click on above the fold?” Valentini says. “I think this is a big gamble on Google’s part, but it does provide a seamless ad and search experience across mobile, tablet, and desktop devices.”

Source: Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In 02/22/2016

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