Foursquare’s Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads

Finally caught up on Foursquare’s new online/offline attribution product.  It’s a control – exposed study that’s enabled by the company’s access to mobile location data.  Note: this is the same data stream that any app with background location data enabled will have.

Attribution Powered by Foursquare leans on a voluntary, nonincentivized panel of 1.3 million Foursquare users who have agreed to leave their location-sharing feature on at all times, meaning Foursquare knows every store they visit—even if they don’t open the app or the company’s sister app, Swarm. The panel also takes U.S. Census demographics into consideration.

Source: Foursquare’s Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads | Adweek

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