China’s Mobvista buys mobile user acquisition company NativeX for $25M  

Nice ad tech exit for the Weber bros:

China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash.The deal signals further consolidation in the mobile market for advertising aimed at acquiring new users for games and apps. In this multibillion-dollar market, bigger companies are going global by amassing operations in each regional market.

Source: China’s Mobvista buys mobile user acquisition company NativeX for $25M | GamesBeat | Games | by Dean Takahashi

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