Instagram interaction rates dropped 40% last year, and other bad news 

“Most surprising for me was the distinct drop in the interaction rate,” Julian Gottke, Communications Manager at Quintly, told me. “Last year we reported Instagram as the ‘king of engagement’ and now the amount of interactions has dropped significantly.”But before we get to the data, it is worth reminding ourselves what happened at Instagram last year, when it happened, and what the initial reaction of the users was.

Source: Instagram interaction rates dropped 40% last year, and other bad news | VentureBeat | Apps | by Stewart Rogers

Advertisements