Adobe launches Marketing Cloud Device Co-op  

Marketers will give Adobe access to “cryptographically hashed login IDs and HTTP header,” which it says will fully-hide a consumer’s personal identity. Adobe sorts this data into clusters to build out a graph of device links.A retailer that sees a user that isn’t logged in, who visits their site on both desktop and mobile, could use device information from a travel site in the co-operative — which does has the logged-in data — to link those two devices together to one person.

Source: Adobe launches Marketing Cloud Device Co-op – Business Insider

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