Twitter is going to have a hard time fixing its ad problem 

Twitter now has an ad problem because of its user problem. It doesn’t have enough scale to compete with Facebook and Google.For a while, this didn’t matter, because Twitter and its ad boss, Adam Bain, had done a very good job of courting big brand advertisers and the ad agencies that spend their money. They got them to take a flier on Twitter.But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat.

Source: Twitter is going to have a hard time fixing its ad problem | Re/code

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