Got a Hot Seller on Amazon? Prepare for the E-Tailer to Make One Too

Rain Design’s experience shows how Amazon is using insights gleaned from its vast Web store to build a private-label juggernaut that now includes more than 3,000 products — from women’s blouses and men’s khakis to fire pits and camera tripods. The strategy is a digital twist on one used for years by department stores and big-box chains to edge out middlemen and go direct to consumers — boosting loyalty and profits.

Source: Got a Hot Seller on Amazon? Prepare for E-Tailer to Make One Too – Bloomberg

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