New York Times has partnered with startup Chef’d to sell meal kits to readers

Today the New York Times announced it has partnered with startup Chef’d to sell meal kits to readers based on recipes from its NYT Cooking section. Alice Ting, vice president of brand development, licensing and syndication told Bloomberg the Times expects the meal kit service to be at least as big as the Times’ travel unit, where the paper’s foreign correspondents act as tour guides in places like Iran and Cuba.

Source: Are Meal Kits the New Groupon? – Fortune

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