Snapchat paves way to IPO with Ads API and inserts between stories  

Big Snapchat ad announcement:

There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance – … continued

Source: Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch

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