Why People Block Ads (And What It Means for Marketers and Advertisers)

Based on the way the landscape is evolving, the future of online advertising is looking more and more tenuous. We wondered: is there a way that content producers and ad publishers can make money without creating a hugely disruptive and annoying ad experience? What kind of advertising do online browsers tolerate today, and why do they use ad blockers to begin with?

Source: Why People Block Ads (And What It Means for Marketers and Advertisers) [New Research]

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