Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move 

Running a subway ad campaign is admittedly pricier than buying up some online display ads—for a half “brand train,” or ads along one interior side of 570 subway cars, companies can expect to pay around $240,000, while the cost of a full “station domination” ranges from $100,000 to $350,000 depending on the location—but for companies looking for a relatively clutter-free environment and captive audience, the investment can be worth it.

Source: Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move | Adweek

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