Unlike other music streaming services like Spotify, Rdio, and Google Play, Tidal will not offer an ad-supported free subscription. Artists on Tidal will offer “windows” of limited exclusivity to their new music, an incentive for fans to purchase subscriptions and hear their favorite artist’s music before it’s available elswhere. The 16 artists who have inked exclusive deals—most of whom were on hand for the announcement—have each been given 3 percent equity in the company, according to Billboard.
Retail execs dealing what online execs dealt with a decade ago!
But as the targeting gets more specific, industry giants are shunning the term “personalization” as invasive and robotic. Instead, it’s about “relevancy,” according to executives at some of the world’s biggest retailers.
LUMA Partners CEO, Terence Kawaja, said public shareholders are still “confused” by the market. What’s more, ad tech firms may be too small to encourage investors to dedicate time and resources to really getting to know the companies. Investors “probably won’t focus [on the companies] until some larger cap names come to market,” Mr. Kawaja said.
Not about financial performance?
Verizon Wireless customers now have the ability to completely opt out of the phone carrier’s controversial ad-targeting program that tagged users with undeletable tracking codes, which critics called “supercookies.”
via Technology Review:
The results make for interesting reading. Guerini and Staiano argue there is a clear link between virality and particular configurations of valence, arousal and dominance. “These configurations indicate a clear connection with distinct phenomena underlying persuasive communication,” they say.
But there is a curious difference between the emotions that drive commenting behavior compared to voting behavior. Guerini and Staiano say that posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
That’s just one nugget from this Etsy S1 analysis:
Even with its strong network effects, I fundamentally do not believe its CAC can be reduced significantly, if at all. That leaves two options: 1) Improve gross margin to enhance revenue/buyer or 2) Stop investing as heavily in growth to realize the benefits of its highly profitable, power users.
The founder of Telegram, a secure and open source messaging platform:
There is, he says, a wider purpose behind Telegram: “Secure messaging should be free for everyone. Displaying ads alongside your private communication seems out of place, even immoral.” Besides, other messaging apps on the market are not, he says, up to par. “We’re aiming to set a higher standard for messaging technologies, to raise the bar of communication in terms of speed, security and versatility.”
He has long sparred with WhatsApp cofounder Jan Koum, originally from Ukraine. When Telegram launched in August 2013, Koum was quoted in a Russian magazine as accusing him of plagiarism: “Pavel Durov only knows how to copy great products like Facebook and WhatsApp,” Koum was quoted as saying. Last November, Durov responded in a post on Medium titled “How To Predict WhatsApp Features”: “A great thing about building Telegram is that you can force bigger apps to improve their products, and also predict their actions,” he wrote, before listing features he suggested the incumbent had copied from his more innovative app. “They still didn’t catch up with us.”
Apps that don’t crack the top 100 during their debut run almost never turn out to be viable, no matter how much they are tinkered with. This is the basic axiom of the mobile app industry.
There’s no doubt that there’s been a tremendous amount of spillover of value to old media from new technology. Billboards, bus stop ads, subway ads, etc.
Yesterday, Zen99, a company that provides information for so-called “1099 workers,” released a study of Craigslist’s effects on the on-demand economy (and vice versa). The study scraped Craigslist for listings posted by the largest on-demand companies in Silicon Valley on a random day in March, in 10 major U.S. cities including New York, Los Angeles, and San Francisco. The findings were staggering.
According to Zen99’s estimates, Uber, Lyft, Instacart, and Postmates will spend a combined $8 million annually just on Craigslist ads. (Most Craigslist postings are free, but the site charges companies $25 per listing for jobs posted in major U.S. cities.) On March 15 alone, Zen99 estimates that Uber spent $7,225 to place driver ads on Craigslist—which isn’t surprising, considering how many listings a cursory search of San Francisco’s site turned up.
Is this any different than the way it’s always been?
Across the online ad industry, Web publishers say they are increasingly feeling pressure to either grow their audiences rapidly to keep themselves on the radar for agencies, or accept selling ads through automated channels where they might fetch lower prices.