Nice thought piece on AMP.
Imagine starting a new media service without a web site but built around content meant to be distributed so it goes directly to readers wherever they are: on Twitter (via users’ links there), on Facebook (in a community there), on Nuzzel (through recommendations there), and elsewhere — via Reddit, Mode aggregation, Tumblr, etc.
Source: To a faster — and distributed — web — BuzzMachine
Random apps are adding 3rd party beacon software and tracking physical location of people w/out their knowledge. Bloggers need to cover.
Looking at the replies, it reveals how little people know about this. There’s already a healthy market for this kind of data.
Skeptics still openly wonder if we can continue to deliver on this journalistic mission, given the seeming mismatch between the economics of news media and the scale of our operations. They suggest the days when a media company can fund a big, ambitious newsroom are over. They doubt we can continue to cut legacy costs and fund digital innovation at the same time.These are serious and fair questions. The most pressing challenge is not to prove that our journalism matters — it’s to demonstrate that our business can continue to support this mission.
Source: The New York Times strategy memo – Oct. 7, 2015
That means AOL’s ad network will be able to match millions of Internet users to their real-world details gathered by Verizon, including — “your gender, age range and interests.” AOL’s network is on 40 percent of websites, including on ProPublica.AOL will also be able to use data from Verizon’s identifier to track the apps that mobile users open, what sites they visit, and for how long. Verizon purchased AOL earlier this year.
Source: Verizon’s Zombie Cookie Gets New Life – ProPublica
Nice little history and background on Lew and the founding of PebblePost:
Our platform encompasses the world’s first:Ad server for direct mailWorkflow management system for end-to-end digital-to-direct mail campaign management, production and mailingReal-time analytics on response path and conversion activityContinuous, daily optimization of dynamically rendered direct mail.
Source: Start Up! The Musical — Transactional Media: PebblePost™ and Programmatic…
Adblock, one of the most popular ad blocking extensions for the Chrome web browser with more than 40 million users just announced to its user base that it has been sold and that it has joined Adblock Plus’ acceptable ads program
Source: Adblock for Chrome sold, joins Adblock Plus’ Acceptable Ads program – gHacks Tech News
New partners and platforms, same old distribution deals:
I’m starting to wonder whether Microsoft has a new strategy when it comes to signing patent deals with Android/Linux/Chrome OS device makers.
Source: Microsoft, ASUS sign combined Android patent, Office bundling deal | ZDNet
But Refinery29 and a host of other new-media companies—among them, Vice Media, Vox Media, BuzzFeed and Mic—are bucking that approach, arguing that automated ad technologies are to blame for overrunning the Internet with too many ads and obnoxious tracking mechanisms.
Source: Publishers That Say No to Automated Ad Sales – WSJ