The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over the holidays, according to a report by mobile marketing firm Fiksu.
The latest group trying this sort of thing out:
Boost Mobile customers can reduce their phone bills by $5 per month by displaying targeted ads, offers and content from brands and media companies including Starbucks, Levi’s and Lyft at various times when they unlock their handset.
Article on shady lead gen and dependent industries:
To understand how lead gens game Google’s algorithm, you need to know a bit about how a company’s address winds up in Google’s results, and how those results can be fraudulently altered. Few know the particulars better than Bryan Seely, who worked for a lead-gen outfit in the automotive glass repair field, based in Southern California, from 2008 to 2010. During that time, he produced about 3,000 fake auto glass repair listings across the country. Eventually appalled by his handiwork, he became what he calls a reformed hacker and explained his techniques in a self-published book, “Cyber Fraud: The Web of Lies.”
Gets really deep into Neustar:
By implementing these government data requests with precision and accuracy, trusted third-parties — like Neustar, Subsentio, and Yaana — can turn reasonable profits for their services.
Sources say Twitter made the move in an attempt to get some of its VIP users to stay engaged with the service.
CPMs for all Instagram ads — that includes video and carousel ads, too — were $5.21 in September, peaked in November at $7.20, and then fell back to $5.94 in December.
DataXu’s valuation is not being disclosed in this round, but CB Insights, which compiles finance data on startups and other tech companies, tells us that it has marked DataXu as part of the “unicorn club”– with a valuation over $1 billion — since 2015. DataXu tells TechCrunch that its 2014 revenues were $167.5 million, up from $100 million the year before. (These are the latest figures the company discloses, a spokesperson tells me.)
Amazon has discussed working with phone brands at a “factory level” to integrate its services with devices in a deeper way than simply preloading apps as it currently does with some companies, says one person familiar with Amazon’s thinking. This would help Amazon gain a measure of influence over Android smartphone software, which is owned by a competitor, Google.
The Ghostery community has grown to more than 40 million and has garnered support from transparency and privacy advocate Edward Snowden. However, roughly half of those people have opted into the GhostRank extension, which is how Ghostery makes its money. When you opt in, Ghostery anonymizes your Internet footprint and sells it to marketers. Of course, there has been some hesitation and mild pushback. Ghostery sells data to marketers — even if it is anonymous.