A couple of quotes from DLD last month

Felix Salmon on Twitter: “Mail Online headlines are long because longer homepage headlines are more likely to be clicked on. -@MailOnlineEd at #dld15″.

 

Google sends 10 billion clicks/month to news publishers earning them $9 billion/year in shared revenue

 

EpicScale “riskware” silently installed with latest uTorrent

It was only a matter of time:

When I updated uTorrent to version 3.4.2 build 28913 (32-bit) this morning it silently installed a piece of software called EpicScale. There was no information about this during installation and I did opt out of your other bundled software.

EpicScale is a bitcoin miner that also purports to use your “unused processing power to change the world”. It’s easily noticeable by the increased CPU load when the computer is idle.

via Warning: EpicScale “riskware” silently installed with latest uTorrent – General – µTorrent Community Forums.

Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

Offline conversion data connected to online:

For instance, when Nestle’s Butterfinger was introducing a new product — Butterfinger Cup Minis — it was able to target Twitter users who frequently purchase peanut butter candy at grocery stores, convenience stores and other in-store destinations. Such targeting, Twitter said, lifted engagement for Nestle 52% compared to the brand’s overall performance in 2014.

via Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences.

Nielsen to Acquire Data Specialist eXelate

“We think the combination of Nielsen and eXelate will allow us to better serve the programmatic buying and selling space, in and around particularly video, but all forms of media,” said Steve Hasker, global president of Nielsen.

While programmatic ad-buying at the moment is largely a feature of the online advertising world, Mr. Hasker said he wants Nielsen to be ready if and when it moves into the $70-billion U.S. television advertising market.

“While we are starting in digital video, we think it will – if and when the market is ready – go to a broader television ecosystem,” he added.

via Nielsen to Acquire Data Specialist eXelate – CMO Today – WSJ.

How Do You Google? New Eye Tracking Study Reveals Huge Changes – Forbes

How user behavior has changed on search results pages from 2005 to 2015: Google shows fewer links per square inch above the fold and users spend less time looking. Net-net is that users look at fewer links.

2005:

goldentriangle
2015:
newheatmap2

Hotchkiss says the new patterns, which vary depending on, for example, whether a search is navigational or informational, are a direct result of the changes Google has been making. The eyes still go to upper left at first, because Google has not dropped its mission of providing the most relevant results at the top of the page. What’s changing is what appears in that top section.

via How Do You Google? New Eye Tracking Study Reveals Huge Changes – Forbes.

Why Chegg Is Abandoning A Business Worth Over $200 Million A Year

Yahoo folks love deals that improve margins by giving away strategic/core competencies (CEO of Chegg is ex Yahoo):

Chegg announced yesterday that it had reached a deal with Ingram Content Group, a book distributor, that will allow the company to hand over its print textbooks and dramatically improve its margins.

via Why Chegg Is Abandoning A Business Worth Over $200 Million A Year | Fast Company | Business + Innovation.

The Most Important Push Notification metric: impact on churn

The writer suggests measuring churn on your mobile app to see the impact of your push notifications.  These sort of alerts are effective but annoying for the user if the content doesn’t match the priority of the medium.

From the publisher’s point of view, some could view this simply as a way to fire their worst users so they are fine living with the uninstalls.

In fact, it is much easier for users are to just delete your app rather than to find your settings page and turn off push notifications (or to turn off notifications for your app globally from Settings.app).

Sure, sending more pushes could mean you see an increase in retention from some of your users. But can you prove that you are not losing more users by sending (more) pushes?

via The Most Important Push Notification metric — Medium.

Transition from desktop to mobile: Stocktwits edition

Continuing to collect stats on transition from desktop to mobile for various online properties:

Over the past year, the percentage of our total audience attributed to mobile (both app and mobile web) has increased from 29% to 43%. The number of messages originating from mobile has increased from 14% to 30% of all messages. More striking, of our logged-in community members, 36% are mobile app-only — a 150% increase from last year.

via The (Mobile) Investor of the Future — Medium.