Criteo vs. SteelHouse ‘click fraud’ lawsuit 

Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation.US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a huge public ad tech company that crossed $1 billion in revenue in 2015, while SteelHouse is a private firm that is far smaller than Criteo in terms of top website market share. SteelHouse has raised $63.55 million in funding, according to CrunchBase.

Source: Criteo vs. SteelHouse ‘click fraud’ lawsuit – Business Insider

Snapchat paves way to IPO with Ads API and inserts between stories  

Big Snapchat ad announcement:

There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance – … continued

Source: Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch

Supreme Court rejects Google appeal in class action dispute 

The court’s decision not to hear the case leaves in place a September 2015 ruling by the San Francisco-based 9th U.S. Circuit Court of Appeals that the litigation could move forward as a class action representing advertisers who used the service between 2004 and 2008. Google is part of Alphabet Inc.(GOOGL.O)The 2008 lawsuit accused Google of violating California fair advertising laws because it misled advertisers about where the ads would be placed. The Adwords service was primarily aimed at placing ads next to relevant Google Internet search results. But the plaintiffs said Google should have disclosed that ads would also appear in undesirable places such as error pages and undeveloped websites known as parked domains.

Source: Supreme Court rejects Google appeal in class action dispute | Reuters