Why The Digital Ad Economy Is Heading For a Correction

Another convert into the “we need a whole new system” for online and mobile monetization.  Get on board, there’s plenty of room. We just don’t know where we’re going yet.

Once we have accepted that advertising needs to undergo a transformation to adapt to a mobile world, we can begin to change the outcome by answering the call to reinvent it.Starting anew may mean doing more with less. Fewer ads. Less standardization. Smaller devices. Perhaps that’s what we need to accept as the future of the advertising economy for us to actually move forward, and build an even healthier one.

via Why The Digital Ad Economy Is Heading For a Correction | DigitalNext – Advertising Age.

Big data: are we making a big mistake?

Good article but you get credit if you said this five years ago, not after we’ve had time to see how things play out.  The best part about this article getting circulated is that the guys who are guilty of jumping on the big data bandwagon are also sharing this and making it seem like this was their position all along.

“Big data” has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.

via Big data: are we making a big mistake? – FT.com.

Adblock Plus Publishes Acceptable Ads Manifesto

Adblock moves from being binary to greyscale when it comes to advertising.  We see this often as “anti-ad” technology evolves.

Adblock Plus today unveiled a set of guidelines for its “Acceptable Ads” initiative in the form of an online manifesto. The company’s goal is to define how a reasonable ad should look and behave so that ad blocking can only encompass annoying ads.

via Adblock Plus Publishes Acceptable Ads Manifesto.



On the Near Impossibility of Measuring the Returns to Advertising by Randall A Lewis, Justin M. Rao :: SSRN

Co-written by a Google and Microsoft researcher:

 Evidence from the randomized trials is very weak because individual-level sales are incredibly volatile relative to the per capita cost of a campaign — a “small” impact on a noisy dependent variable can generate positive returns. A calibrated statistical argument shows that the required sample size for an experiment to generate informative confidence intervals is typically in excess of ten million person-weeks.

via On the Near Impossibility of Measuring the Returns to Advertising by Randall A Lewis, Justin M. Rao :: SSRN.

What I learned by switching to Bitcoin donations instead of traditional ads

Here’s a recap of what has happened and what I’ve learned so far from my experience.

I’ve received some very positive feedback about my move away from traditional advertising to a donation based format. I’ve been contacted by numerous people in the industry ( NASA, etc. ) about this. They are truly intrigued and didn’t really understand how I was going to keep the lights on.

The BTC community has been overwhelmingly supportive through this transition as well. I’ve gotten so many PMs from people that have built systems for easier BTC integration and I’m truly grateful for that.

How much BTC has been donated so far? Day 1: I received 0.0125 BTC which equals ~ $8.00 USD. Day 2: 0.0015 BTC = ~ $0.95 USD Day 3: 0.00 BTC = $0.00USD Day 4: 0.00 BTC = $0.00USD Day 5: 0.00 BTC = $0.00USD Day 6: 0.00 BTC = $0.00USD

There are probably a few reasons for this. One is that after the initial post moved down the page less BTC influencers were coming to the site. My normal audience comes from links and Google so who knows if they user BTC at all.

This news doesn’t halt me one bit. I’m in this for a while and will continue doing what is right and what is good. Like I said before, this is still only a few days old so there will be design changes, traffic changes. I’m still 100% behind BTC!

via What I learned by switching to Bitcoin donations instead of traditional ads | Hacker News.