What You Think You Know About the Web Is Wrong

From CEO of Chartbeat:

a stunning 55% spent fewer than 15 seconds actively on a page.]

Among articles we tracked with social activity, there were only one tweet and eight Facebook likes for every 100 visitors

On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.

66% of attention on a normal media page is spent below the fold.

via What You Think You Know About the Web Is Wrong | TIME.com.

Adblock Plus Now Blocks 8,600 Tracking Filters As Ad Tech Explodes

Faida says that Adblock is on track to hit 300 million downloads by next week, with active monthly users at between 50 million and 60 million at the moment. Last year, Adblock began to distribute its Android app on its own site, “since we got kicked out of Google Play”, Faida recalls. That complication and workaround have kept Android numbers “relatively low” compared to usage across Firefox, Chrome, Opera, IE and Safari browsers, Faida tells me.

via Adblock Plus Now Blocks 8,600 Tracking Filters As Ad Tech Explodes | TechCrunch.