5 charts that describe the state of digital publishing | Digiday.
Search and banner ads still dominate. Sorry, native.
The average ad rate has been declining since at least the beginning of 2012. It’s down 81% from that point, according to data compiled by Quartz from regulatory filings.
No surprise here. Tweaks like this can have massive changes in monetization in the short term. Especially when you’re at Google-scale.
From CEO of Chartbeat:
a stunning 55% spent fewer than 15 seconds actively on a page.]
Among articles we tracked with social activity, there were only one tweet and eight Facebook likes for every 100 visitors
On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.
66% of attention on a normal media page is spent below the fold.
No surprises here:
Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.
Faida says that Adblock is on track to hit 300 million downloads by next week, with active monthly users at between 50 million and 60 million at the moment. Last year, Adblock began to distribute its Android app on its own site, “since we got kicked out of Google Play”, Faida recalls. That complication and workaround have kept Android numbers “relatively low” compared to usage across Firefox, Chrome, Opera, IE and Safari browsers, Faida tells me.
From a couple of weeks ago:
Overall desktop ad spending set to decline in 2014 while mobile grows 83.0%
Nearly half of shoppers on smartphones ditch retailers’ m-commerce sites for the desktop version of merchants’ sites, new research shows. Why? Because merchants have yet to find a winning formula for mobile design, experts say.